Alysa Zeltzer Hutnik


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Alysa Zeltzer Hutnik, Partner

Washington, D.C. Office (202) 342-8603 Google Map

Alysa Hutnik delivers comprehensive expertise in all areas of privacy, data security and advertising law. Her experience ranges from counseling to defending clients in FTC and state attorneys general investigations, competitor disputes at the National Advertising Division of the Better Business Bureaus, consumer class actions and competitor-brought litigation claims. Much of Ms. Hutnik’s practice is focused in the digital and mobile space in particular, including cloud, mobile payment, calling/texting practices and big data-related services.

Ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360, Ms. Hutnik has received accolades for the dedicated and responsive service she provides to clients. The US Legal 500 notes that she provides “excellent, fast, efficient advice” regarding data privacy matters. In 2013, Ms. Hutnik was one of just three attorneys under 40 practicing in the area of privacy and consumer protection law to be recognized as a “Rising Star” by Law360.

Highly responsive to her clients’ often distinct needs, Ms. Hutnik consistently delivers practical ideas and outstanding writing skills executed in clear, effective language. An ardent team player and reliable solution-builder, she is both a fierce advocate when needed, while consensus-driven when it benefits her client’s position. Ms. Hutnik’s ability to prioritize, particularly when it comes to problem-solving, is grounded in her innate aptitude to listen and synthesize each client’s needs, while safeguarding their position. Clients and colleagues alike appreciate her support in identifying and addressing “red flags” before serious problems can ensue.

Ms. Hutnik is a frequent speaker on national television news regarding legal privacy and technology-related developments, including appearances on Fox Business News and Al Jazeera America. She is a past chair of the ABA’s privacy and information security committee (section of antitrust law), the co-chair of the section’s 2011 Consumer Protection Conference, and served as editor-in-chief of the ABA’s Data Security Handbook, a practical guide for data security legal practitioners.

Prior to joining the firm, Ms. Hutnik was a federal clerk for the Honorable Joseph R. Goodwin, United States District Judge, Southern District of West Virginia.


Advertising and Marketing FTC and Related Investigations State Attorneys General Lanham Act Litigation NAD Proceedings Consumer Class Action Defense Privacy and Information Security Telephone Consumer Protection Act (TCPA) Defense Fashion and Retail Trade Secrets Communications Digital Media & Technology

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